Mission: To introduce more people to the sport and to build and nurture the community.
Vision: To build a community around the next great American sport.

Values:

• Trust. Give it until you shouldn't.
• Improve. Always be learning.
• Drive change and challenge the status quo when necessary.
• Surprise and delight
• Don't be a jerk.
• Have fun, be different, & optimistic
• Bring people together and build community